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| Publicis Consultants I repositioned Bourbon, a France-based corporation, and gave it the communication tools it needed to increase awareness of its global activities and financial appeal. |
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| Winner & Associates, a Publicis Consultants I agency, created a new visual identity for InterGen and developed informative, easy-to-use communication tools to educate its publics about the plant’s technology and how the company complies with environmental laws on each of its projects. |
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| In today’s business marketplace, the political, social and economic areas of influence are not independent from one another like they may have once been. They are, instead, interconnected; and the constituencies that influence the corporate environment are multidimensional with more than one interest.
Today’s corporation is under close watch from each of its key stakeholders - customers, employees, partners, shareholders, regulators, medias, activists, analysts and so on – even when it thinks they are not looking.
At Publicis Consultants |, our strengths
lie in building and protecting our client’s
stakeholder relationships, as well as defending
their reputation. We start at the foundation
and construct communications programs that
serve as the basis for turning hard-to-understand
reputations into beneficial, two-way relationships.
And with a communications landscape that
is only growing in complexity, clients are
finding our holistic approach increasingly
valuable in covering all of the communications
bases.
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Client: Dupont Crop Protection
Agency: Rowland (NYC) |
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+ Issue
DuPont Crop Protection, a division of DuPont, was continuously the center of criticism regarding the company's overall stance on environmental issues. The general public was largely unaware of the significant amount of funds that the company committed toward the search for more sustainable farming practices and environmentally-friendly crop protection chemicals.
+
Strategic
Idea
To address the issues
and concerns of DuPont's key publics --
farmers, conservationists, public policy
makers, business partners and the scientific
community - Rowland emphasized the company's
credibility as an environmentally sensitive
leader.
+ Implementation
The agency coordinated
a two-day forum of scientists and government
economists regarding "The Economic Aspects
of Sustainable Agriculture" which was held
on-site at Chesapeake Farms. The team invited
agricultural media and key influencers to
the Chesapeake Farms "Farm Field Day" for
a firsthand look at the program's innovative
research. Additionally, they coordinated
a Washington, D.C. gala for media and government
officials to announce the conservation easement
of Chesapeake Farms to The Nature Conservancy.
+ Results
Agenda-setting publications like The New York Times and Baltimore Sun portrayed DuPont as a conscientious environmental leader through its commitment to Chesapeake Farms. More than 400 officials from national organizations, government and the media participated in Chesapeake Farms-focused activities, including state leaders and high-ranking officials in the Environmental Protection Agency and the Department of Agriculture. Media messages recognized Chesapeake Farms as an example of Dupont's commitment to the environment and today DuPont continues to uphold its role as an environmentally sensitive leader.
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