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Carré Noir in Italy created Mr. Dot to create a strong and recognizable brand identity for Fiat Auto’s new car, the Grande Punto. The dynamic and friendly pictogram now serves as the brand’s “spokesman” for all communications and won first absolute prize and first prize in Logo Design at the 2005 Gran Prix.
masius in London guided Ernst & Young toward winning the war for talent by creating a global template for recruitment advertising lets prospective staff identify the employer and what makes it different from the rest.
 
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Consumer Marketing
Corporate Communications
Corporate Identity & Design
Government & Public Affairs
HR & Internal Communications
IR & Financial Communication
Public Relations
In crowded markets with growing cynicism, the challenge for each stakeholder is to put faith into a brand that connects with them - a brand they trust. Whether the brand be a company, institution or product, we understand that publics connect and make investments due to their perception of the vendor. Such a relationship is cultivated from the ground up and, many times, begins with the experience and expertise of our identity and branding design professionals.

We differentiate our Identity and Branding Design practice from Consumer Marketing because we believe that building our client's identity merits a classification of its own. Whether developing a new product, positioning a brand on the market, or reintroducing a client who has undergone a corporate reorganization, our professionals create the solid foundations that allow clients to continually build up to success.

Our creative experts provide services
in :
• naming
• logo creation
• brand architecture
• brand & communication audits
• point-of-sale architecture
• packaging design
• brand positioning and repositioning
• on-line environments
• verbal identity
• visual and graphic identity


Client: Michelin
Agency: Carré Noir (Paris)
 

+ Issue
Michelin is a world-wide company with a visual identity that spans the globe. However, the brand suffered from a lack of coherence among its many communications. Michelin called on the expertise of Carré Noir Paris, part of Publicis Consultants |, to create a coherent worldwide identity.

+ Strategic Idea
The creative team at Carré Noir took advantage of Michelin's unique traditional symbol - the "Bidendum" - which counsumers in countries around the world know as the friendly tire man. To generate coherence and reinforce the worldwide brand, they set out to rationalize and identify the logo character's key behavior and express his identity as the consumer's "road partner."

+ Implementation
Carré Noir put its creative professionals at work to create a worldwide identity which strongly links the Bidendum with the Michelin name and its two colors. The design team prepared a coherent graphic system with a brand book and online chart for all international communication tools. Additionally, Carré Noir Paris served as the central command center for all graphic requests in order to help countries roll out the new identity.

+ Results
Michelin continues to use its new brand identity in all of its communications, and its worldwide visual image is now one that is consistent from market to market.