Welcome to Publicis Consultants I

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	Corporate Factory, our specialty B2B agency in France, drove HR Access’s global message that no matter what language its customers spoke, choosing their services is the "smart way to HR success."



	Publicis Consultants I in London manages global public relations campaigns for Invista, owner of some of the world’s strongest B2B brands, and provides central template strategies, implementation guidelines, and develops international media partnerships.

It comes as no surprising news that today’s publics – both internal and external – are looking to find the faces behind company names. Corporate constituencies are putting increasing value on a company’s ethical conduct and social impact, and they are rewarding those that act with accountability. These attentive publics are not independent of one another. On the contrary, they communicate, interact and impact each other with increasing influence.

We at Publicis Consultants | implement holistic communications strategies that strengthen and protect our client’s relationships with key stakeholder groups. We create and execute strategies that serve as the foundation for their interactions and provide unity throughout their communications. By identifying and cultivating our client’s identity, image & reputation, and relationship strategies, we provide solutions that truly connect.

Client: Mori Building Company
Agency: Rowland (NYC)

+ Issue
Japan's pre-eminent private developer, Mori Building Company, was launching its visionary Roppongi Hills project -- the largest redevelopment project in Japan. The company sought to attract American and European-based tourists, tenants and investors. Despite presence in the Asian market, Mori Building was unknown outside the Far East . In addition, attracting U.S. and European interest would require overcoming a stream of negative news dominating media coverage of Japan -- a then underperforming economy, a bursting real estate bubble and the SARS epidemic.

+ Stategic Idea
Rowland in New York City defined key attributes around which to build Mori/Roppongi Hills brand: counter-conventional wisdom, vision, economic impact, size and scale, comparable world-class peers, consumer amenities. The campaign team aggressively targeted only the thought-leader press that would have the most impact and influence on the key audiences.

+ Implementation
The campaign targeted leadership media through the development and pitching of multiple story angles that reflected the multi-faceted vision of Roppongi Hills. We gave reporters a first-hand experience with Roppongi Hills by conducting media trips for American reporters to visit and tour the development.

+ Results
The campaign generated more than 400 million media impressions in media targeting potential visitors, tenants and investors in Roppongi Hills. The client was covered in virtually every major business, travel and design/architecture media outlet, including major stories in:
• The New York Times
• Los Angeles Times
• Fortune
• New York Magazine
• Forbes
• Condé Naste Traveler
• Architectural Record
• Newsweek
• TIME