You need to upgrade your Flash Player This is replaced by the Flash content. Place your alternate content here and users without the Flash plugin or with Javascript turned off will see this. Content here allows you to leave out noscript tags. Include a link to bypass the detection if you wish.
masius in New York City  helped Jefferies, one of Wall Street’s best-kept secrets, emerge from low awareness and become Middle Market Investment Bank of the Year in 2005.
NIB Capital turned to Publicis Consultants I Van Sluis in the Netherlands to help smoothly transition the bank from state-owned to a merchant bank with strong standing in the global financial community.
 
You need to upgrade your Flash Player This is replaced by the Flash content. Place your alternate content here and users without the Flash plugin or with Javascript turned off will see this. Content here allows you to leave out noscript tags. Include a link to bypass the detection if you wish.
 
 
Consumer
Corporate
Financial & Business
Health
Industrial
Public Sector
Technology
Transportation

 

The nature of the financial and business services industry is one in which both internal and external publics must give their utmost confidence to the people behind the company. Within a rapidly growing market, distinguishing and differentiating one provider from another has become the challenge of every stakeholder.

We operate with practiced knowledge of
the current issues that face clients in the financial and business services sector.
From insurance to real estate to banking,
we help these clients create, build upon and execute effective communication strategies that solidify relationships and secure a unique place both in the future of the industry and the futures of their stakeholders.


Client: Pirelli
Agency: Publicis Consultants | Rowland (Milan)
 

+ Issue
Pirelli Real Estate, the leading Italian real estate operator, suffered from muddled communications with its shareholders due to a lack of investor relations tools in the Italian market and wanted to improve communications with its shareholders, including retail. They came to Publicis Consultants | Rowland to help illustrate a complex business model and to support share-price evolution vis-à-vis their retail target.

+ Strategic Idea
Publicis Consultants | Rowland understood that there was welcome room for innovative, educational tools for retail investors as in other international markets. The big idea was to fill an empty space regarding retail financial communication, and help investors understand and relate to one of the industry's most profitable companies.

+ Implementation
The office in Italy published a guide to be distributed to retail investors, the first of its kind created in Italy. To mark the occasion, Publicis Consultants | Rowland launched the publication with a press conference for the Italian Stock Exchange.

+ Results
Fifty-thousand copies of La Guida all'azionista ("Pirelli real estate shareholder guide") were distributed to current and potential investors and posted on the company web site - which today represents a benchmark for Italian-listed companies willing to communicate to retail investors.