Welcome to Publicis Consultants I

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	Publicis Consultants I in Paris implemented a thorough communications plan for Gaz de France, the country’s leading natural gas utility, to inform unaware publics about the company’s societal values, culture of development, and economic potential while reassuring already supportive publics that its financial appeal and social responsibility was only getting stronger.



	masius in New York City helped Touchstone Energy communicate that its “People Have the Power” and educated consumers on the role their co-op plays in their communities.

Influencing attitude and behavior in an industry with rapid technological progress requires the expertise of holistic communications. Companies who provide industrial products and services are increasingly present on an international scale, while at the same time responding to issues at the local level.

These clients must often balance managing a complex stakeholder base with strengthening sales performance. This is where Publicis Consultants | comes in. Whether automotive, aviation, chemical, construction, energy, industrial products or transportation, we help companies in numerous sectors communicate effectively with every key public - from employees to customers to medias to investors.

Client: Southern California Edison
Agency: Winner & Associates (L.A.)

+ Issue
In 2001, energy supplies tightened in California, power outages loomed and prices soared at hugely inflated rates. In response, Southern California Edison, an electric company, faced the enormous challenge of avoiding bankruptcy while continuing to provide its 12 million customers with electricity. Financial and supply uncertainties caused by the crisis had damaged the reputation of all energy-related entities, including that of SCE - the nation's second largest utility.

+ Strategic Idea
In the face of the California energy crisis, SCE turned to Winner & Associates, a Publicis Consultants | agency. After in-depth consideration of the issues and after conducting extensive public opinion research, Winner & Associates concluded that SCE's image could best be supported by emphasizing its century-long relationship with customers and keeping the focus on reliability.

+ Implementation
Key campaign staff moved into SCE's corporate offices to provide continuous and immediate communications counsel. Additionally, they developed a strategic communications program in support of SCE's immediate objectives and longer-term goals, developed and implemented an image and branding campaign, and featured television spots and ads throughout the crisis.

+ Results
With the help of Winner & Associates, SCE emerged from a challenging crisis situation and is now realizing many of its longer-term objectives. The company resumed shareholder dividends in late 2003 and set precedent in reforming California's deregulation law. Today, Winner & Associates creates and produces all branding, issues, and marketing advertising on behalf of this Fortune 200 company.